In 1974, the Zeltzer family purchased the Anvey Zion factory, which was then located in Bat Yam and specialized in the production of grape juice. The family patriarch, Shimon Zeltzer, promptly decided to take the factory in a new direction. His idea was to specialize in production and marketing of fruit processing for the food industry. The innovative plan, combined with strict adherence to uncompromising quality, through the use of advanced technologies, soon proved his expertise and led to triumph. With the success came the need to move to a new, bigger, and more modern building equipped with cutting-edge technology. After careful planning, it was decided to move the factory to Ashkelon, where it is still located today. Over the years, Anvey Zion continued to grow and develop new and innovative products and became the leading company in Israel in the field of fruit products and raw materials for baking. Even on a global scale, Anvey Zion ranks among the leading companies in the field of processed fruits. Our values have always been striving for innovation and excellence. It is our intent to provide the food industry, professional bakeries, pastry chefs and wholesalers with jams, preserves, fillings, cake creams, glazes and all raw materials for baking, in a wide variety of flavors and of the highest quality.