Company Founder – Shimon Zeltzer
Shimon Zeltzer immigrated with his family to Israel from the Ukraine in 1973. He was a businessman by nature, even under the Communist rule in the Ukraine. The profits earned by the founder from those businesses helped him to realize his dream and establish a business in Israel. Shortly after he immigrated, Shimon acquired Anvei Zion, becoming its manager until 1994.

Alex Zeltzer – CEO
Alex Zeltzer, who holds a degree in electrical engineering, came to Israel with his parents from the Ukraine when he was 23. When his father acquired Anvei Zion, Alex joined the factory and its management. Today, as CEO of Anvei Zion, Alex bases his decisions and actions on his creed – Success today must be based on technological leadership, strong expertise and uncompromising service.

Susanna Zeltzer – VP and Director of Product Development
Susanna Zeltzer, Alex's wife and a computer engineer, manages the factory alongside her husband and is strongly committed to company customers, developing products that are tailored to them and their specific needs.

Miriam Vider – Director of Procurement
Miriam Vider holds an MBA degree in Business Administration and is the daughter of Alex and Susanna. She has been serving as procurement director for Anvei Zion since 2000. Mrs Vider is responsible for purchasing raw material, including packaging and equipment. In addition, Miriam leads and assimilates advanced IT systems in the company.

Zahava Tzipper – Marketing and Sales Director
Zahava Tzipper holds an MBA degree in Business Administration and is the daughter of Alex and Susanna. She has been Marketing and Sales Director since 2001 and is responsible for customer portfolio management, business development and company service management.

Company Management